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Denton Color Lab
Effective Date: October 17, 2026

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At Denton Color Lab, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, book appointments, complete consultation forms, purchase products or services, or communicate with our salon.

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1. Information We Collect

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We may collect the following information:

• Your name, phone number, email address, and contact preferences.

• Appointment details, service history, and stylist preferences.

• Hair history, consultation responses, and photographs you voluntarily provide.

• Purchase history, loyalty information, and payment-related transaction details.

• Information submitted through website forms, online booking, or direct communications.

• Website usage information collected through cookies and analytics technologies.​

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2. How We Use Your Information

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We use your information to:

• Schedule, confirm, manage, and follow up on appointments.

• Provide personalized salon services and consultations.

• Respond to questions and guest service requests.

• Process transactions and manage guest accounts.

• Administer loyalty programs and promotional offers.

• Send appointment reminders and other service-related communications.

• Send promotional emails and text messages when you have provided the appropriate consent.

• Improve our website, services, marketing, and overall guest experience.

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3. Text Messages and Email Communications

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Denton Color Lab communicates with guests through text messages and email.

Appointment Communications: We may send appointment confirmations, reminders, scheduling updates, and other messages related to services you request.

Promotional Communications: Guests may separately choose to receive marketing emails and text messages featuring salon promotions, new services, special events, products, and other announcements.

Consent to receive promotional text messages is not required to purchase products or receive salon services.

Guests may opt out of promotional text messages by replying STOP to a marketing message, where supported, or by contacting our salon. Marketing emails include an unsubscribe option.

Message and data rates may apply to text messages.

We do not sell or share mobile phone numbers or text-message opt-in consent with third parties for their own marketing or promotional purposes. Information may be shared with service providers solely to deliver communications and operate our business, subject to appropriate protections.

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4. Online Booking and Third-Party Services

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We use third-party service providers, including Phorest, to help manage appointments, guest records, payments, and communications.

These providers may process information on our behalf to deliver the services you request. Their handling of information may also be governed by their own privacy policies.

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5. Website Analytics and Cookies

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Our website may use cookies and technologies such as Google Analytics to understand website traffic, measure marketing performance, and improve the guest experience.

These technologies may collect information such as browser type, device information, pages visited, and interactions with our website.

You may be able to manage cookies through your browser settings or any cookie preference tools provided on our website.

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6. Information Sharing

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We do not sell guest personal information.

We may share information with trusted service providers who help us operate our website, manage bookings, process payments, provide communications, or analyze website performance.

We may also disclose information when required by law or when reasonably necessary to protect our rights, guests, employees, or business.

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7. Information Security and Retention

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We take reasonable measures to protect guest information against unauthorized access, misuse, or disclosure.

We retain information for as long as reasonably necessary to provide services, maintain business records, meet legal obligations, and fulfill the purposes described in this policy.

No method of electronic storage or transmission is completely secure.

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8. Your Privacy Choices

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You may contact Denton Color Lab to:

• Update or correct your contact information.

• Change your email or text marketing preferences.

• Request information about personal data we maintain.

• Request deletion of eligible personal information, subject to applicable legal and business recordkeeping requirements.​

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9. Children's Privacy

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Our website and online services are not intended for children under 13. We do not knowingly collect personal information directly from children under 13 without appropriate parental consent.

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10. Updates to This Policy

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We may update this Privacy Policy periodically to reflect changes in our services, technology, or applicable laws. Any updates will be posted on this page with a revised effective date.

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11. Contact Us

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Denton Color Lab
Denton, Texas
Phone: (940) 320-4247
Website: www.dentoncolorlab.com

For questions about this Privacy Policy or your personal information, please contact our salon.